Elevating your marketing game requires flawless lead generation strategies—a vital component that could be currently missing in your approach.
Generating leads as a digital marketer could be hard, but it can be super easy as well.
The difference between the two is having proven long-term lead generation strategies that can break your lead bank and print you more leads than you have ever generated in digital marketing.
But,
What is your strategy?
When experts emphasize strategy, they are not throwing words around. They are guiding you on the foundation to building a solid road map that would 10x your monthly to yearly results as a digital marketer.
Good lead generation strategies are designed to serve the long term. It is a treasure plan upon which you get your desired results. It directs your action and, above all, makes you an intentional digital marketer.
Let’s see Michael, who has been a digital marketer for about 1 year and 6 months and has about 2500 total leads for a product. Going by the 1% rule, he is likely to convert only 25, which depends on how well he can nurture and close those leads.
While that could be his best, he can hit a new milestone where he would switch up 25x of his leads list, making it 62,500, and have a possible conversion of 625.
All he needs is to change his game plan and draw out a strategy that will keep generating leads.
Lead Generation Strategies for Digital Marketers
One of the problems Michael had was being a random digital marketer. In an industry that has thousands joining in a month, being a random marketer would relegate you to the bottom half of the league.
As soon as Michael decided to get things done the right way, he did these 4 things that took him up the radar. These are four hot lead generation strategies for you as a digital marketer.
#1: Brand Identity: Leave no room for confusion
As a digital marketer, your core environment or office is online. Setting up your office should be your top priority. Remember, the plan is for the long term—to reach the top 1% in the industry.
What did Michael do first?
He made sure everyone who came across his online page didn’t second-guess who he is or what he does. He fixed his brand identity.
Brand identity is defining who you are and what you do. This shows in the focus of your content and your style of communication.
Aside from consistently creating content tailored to your niche and solving a problem, text colors (for platforms that allow variety), language (formal or informal), greeting style, first sentence, last sentence, or even a name for your audience all contribute to building your brand identity.
Fixing your online office gets you positioned for visibility, and your audience can follow what you do without being confused.
Through his social media page(s), he got his first list of prospects and was well on his way to closing them without hassle because they now trust him to solve their problems.
#2: Sales Landing Page: Welcome your leads in a way they won’t think of going back
Social media pages are one, and your sales landing page is another.
Michael designed a sales landing page that communicated a clear value and explained to users why they needed the product he was selling.
He added reviews and testimonials to allow them to see what previous customers had to say about the product or how much it helped them.
However, in optimizing your landing page, make sure it works well on every device or specify what device can access the page. Afterward, leave a thank-you message, and always let them know what’s next.
Giving free, helpful content could be a hook for your landing page.
Creating free offers, like ebooks, webinars, and coaching sessions, allows your prospects to see what you offer and how good you are at what you do.
Tip: Create two or more value offers, give out one without a price, and sell the rest for a fee.
#3: Run a Live chat. Customers like to be prioritized
The online space is crowded and noisy, so people will always stay where they feel prioritized.
Hence, running a live chat would give your audience a sense of priority and encourage them to stay. Run a live Chat.
Michael simply used Serlzo to set up auto-responses and automate his lead-generation efforts.
He would send out bulk messages to his leads on WhatsApp and auto-reply to them using Serlzo.
Serlzo is a lead generation, nurturing, and closing tool designed for marketers by marketers.
It allows marketers to manage an unlimited amount of leads, send them messages on WhatsApp where they can see them every day, and set auto-responses to keep their leads.
See how it works here.
Try out Serlzo.
#4: Run Lead Generation Ads: Reach even to the last count of your possible leads
Running ads is still valid; it is one of the most timeless lead-generation strategies. Run lead-generation ads.
However, make sure your ads are optimized for lead generation. The ads should help you drive traffic to your lead-generation landing page.
Michael used Facebook for his lead generation ads; he ran campaigns that would help me collect user data with CTAs that bring them to his page and a hook copy that makes them glued to what he has for them. At that end, he made them take action immediately.
Bonus Strategy: Remarketing
While all these four lead generation strategies were in his pocket, he created an email list to collect his leads in one place.
Michael emails his list and sends them content aimed at remarketing, while he nurtures them for closing.
Well, newsletters and emails still do the job. While many think emails don’t do much, emails still work; you are just not doing it right.
Every social platform has a communication style that works for its users; the job is to tweak your content to suit the platform.
With the mail list, he can reach his leads in a more personalized manner.
Aside from emails, run recurring ads, especially for visitors who visited your site and showed interest but were not converted. They can also be sent an email to remind them to finish what they started on the page.
Most ad platforms, by algorithm, do this, but you can set up an email response for remarketing.
After consistently getting all these done, Michael’s lead list grew. From 62,500, as the strategies kept printing the leads, it grew 2x more—a whopping 125,000!
What’s Next?
With these lead generation strategies, you never worry about leads but get busy nurturing the leads and closing them like a pro.
However, managing thousands of leads can be a hassle if you decide to do it like the average marketer.
Your competitors are using automation to manage their leads. You should do the same. Automation crowns your lead generation strategies.
An automation tool like Serlzo collects your leads list and manages them by sending out bulk messages to your leads on WhatsApp and auto-responding to them. This way, you can close them faster.
This feature accounts for only about 10% of what you can do with Serlzo. The remaining 90%, all together, is a lift to your marketing efforts.
Click here to see Serlzo for yourself.
