WhatsApp is the go-to social application for many, it is often used for connecting with friends and family. However, marketers like yourself are leveraging it for WhatsApp marketing and engaging with their target audience directly.
While you aim to reach your customers where they are mostly found, you could run into certain issues on WhatsApp. One of the issues is being banned by WhatsApp.
There are several reasons you could get banned on WhatsApp, which I will tell you as you continue reading. So many marketers, including you, may have experienced this once or countless times. However, when this happens, your sales suffer, and I wouldn’t want that for you.
To help, I have put together this piece on “WhatsApp Marketing: How to Avoid Bans and Boost Results.” From this, you will understand WhatsApp marketing, know why you could get banned, and also learn about a tool that has been proven to help completely avoid WhatsApp bans.
Let’s keep digging…
For reiteration’s sake, WhatsApp has emerged as a powerful tool for marketers to connect with their audience on a more personal level.
With its widespread usage and instant communication capabilities, WhatsApp offers a unique opportunity to engage prospects and nurture leads effectively.
You may find this helpful: WhatsApp Marketing: Drive Traffic and Generate Leads
Understanding WhatsApp Marketing
Globally, there are over 2 billion people on WhatsApp. If you play your cards right, you can have a good number of these users connect with you on WhatsApp. Now, when that is done, the social application becomes another point for printing leads and making enormous sales.
Unlike traditional marketing channels, WhatsApp offers a more intimate and interactive experience, allowing you to establish genuine connections with prospects.
From product promotions to customer support, WhatsApp marketing can be used across various stages to drive engagement and conversions.
Consider Sarah, a digital marketer who runs an e-commerce business selling handmade jewelry.
By using WhatsApp to communicate with her customers, Sarah has been able to provide personalised recommendations, address customer inquiries promptly, and even showcase new product arrivals through images and videos. The tool I will show you is an all-in software for achieving this.
As a result of strategic WhatsApp marketing, Sarah has seen a significant increase in customer satisfaction and repeat purchases.
Struggling to generate leads?
See this: 4 Hot Lead Generation Strategies for Digital Marketers
Common Reasons for WhatsApp Bans
Despite its effectiveness, you could encounter bans or restrictions using it for WhatsApp marketing. Understanding the reasons behind these bans is the first step to avoiding them in the future. Here are some common pitfalls that often lead to WhatsApp bans:
Complicated Messaging
When you send messages and make it look like a live conversation with 10-second relays for every message, it would attract a ban. This approach can trigger WhatsApp’s spam detection algorithms, resulting in bans or restrictions on your account.
Mass Messaging
This might not be a case of long, complicated messages, but sending a high volume or hundreds of messages to individual leads within a very short time can flag your account as spam and lead to bans. Quality over quantity is key when it comes to WhatsApp marketing.
Complex Processes
Implementing complex workflows or requiring recipients to perform multiple actions within a single message can confuse and frustrate users, increasing the possibility of bans.
Takeaway: Do not use long messages to follow up on your leads on WhatsApp. You end up having to message 400 leads and get little sales.
Bonus: Best Rinse and Repeat Practices to Increase Sales Conversion Rate
How to Avoid WhatsApp Bans
Now that we’ve identified the common pitfalls, let’s explore how you can avoid getting banned while maximising the effectiveness of your WhatsApp marketing efforts:
- Simplicity is Key
Keep your messaging simple. Avoid excessive non-human responses or complicated messaging strategies that have little human touch. Instead, focus on delivering clear and concise messages that resonate with your audience.
- Clear Communication
Communicate your message clearly and transparently. Clearly state your intentions and provide value to your audience without resorting to misleading information.
- Streamlined Processes
Simplify the user experience by minimising the number of steps required for interaction. Avoid overwhelming your audience with complex processes or unnecessary steps that could deter them from engaging with your content.
Well, while these are helpful insights to avoiding being banned while engaging in WhatsApp marketing, most times we are not careful enough. This is why we built Serlzo for you.
Introducing Serlzo for Effective WhatsApp Marketing
One of the solutions Serlzo offers is WhatsApp automation, which simplifies and optimises WhatsApp marketing for marketers.
On Serlzo, you can connect your WhatsApp account to your Serlzo leads list. With Serlzo’s simple automation feature, marketers can streamline their WhatsApp marketing efforts and avoid bans.
You only have to do all the setup on the platform, and then Serlzo allows you to send messages to up to 10,000 leads seamlessly—nurturing and closing made easy.
Summarily, with the introduction of Serlzo, you now have access to a comprehensive solution for optimising your WhatsApp marketing efforts while avoiding bans and restrictions.
Don’t worry about WhatsApp bans, click here to try it out.
Additionally, marketers are telling businesses about all the amazing features Serlzo offers via the Serlzo Affiliate Program. The good part is, they earn when they do so—not once, but up to 30% commission for 12 months. You too can participate here.
Learn more: A-Z on Serlzo Affiliate Program: All you need to get started
Get started on Serlzo now.
Avoid WhatsApp bans !t
